GeoBlue Online Privacy Policy

Effective Date: 02/20/2020

Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York) trading as GeoBlue® ("GeoBlue") is committed to maintaining the privacy and security of your personal information. This Online Privacy Policy applies to personal information we may obtain from users of GeoBlue’s websites (the “Sites”) and describes how GeoBlue may collect, use, or share personal information about you; your choices about our use of your personal information; how we safeguard your personal information; and how you may contact us regarding GeoBlue’s privacy practices. This Online Privacy Policy does not address personal information that you provide to us in other contexts.

By using our Sites, you signify your acceptance of this Online Privacy Policy and our collection, use, or sharing of your personal information as described in this Online Privacy Policy

Personal Information We Collect

Information You Provide to Us.GeoBlue may collect information from you through your use of our Sites (for example, when creating an account, filing a claim, or using our contact form). This information may include personal information, which is information that can be used to identify you individually (for example, your name, physical address, telephone number, email address, payment information, insurance carrier, and healthcare provider).

GeoBlue is subject to federal healthcare privacy and security standards under the Health Insurance Portability and Accountability Act (“HIPAA”). GeoBlue will safeguard the privacy and security of your protected health information in accordance with all applicable HIPAA requirements.

Automatically Collected Information. We use various tools and technologies, such as cookies and web server logs, to collect information automatically when you visit our Sites. This information may include IP addresses, device identifiers, referring URLs, time and length of visits, and pages viewed.

Some Internet browsers include the ability to transmit “Do Not Track” signals. Uniform standards for “Do Not Track” signals have not yet been adopted. Like many websites, GeoBlue’s Sites do not process or respond to “Do Not Track” signals. To learn more about “Do Not Track” signals, visit www.allaboutdnt.comopens in a new window.

Please note that we or third parties may collect personal information about your online activities over time and across different devices and online properties when you use our Sites.

How We Use Personal Information

GeoBlue may use your personal information collected through our Sites for various purposes, including:

How We Share Personal Information

GeoBlue may share your personal information with our affiliates, business partners, and vendors that provide services on our behalf. These third parties are not meant to use personal information except for the purpose(s) for which the personal information was provided.

Linked Websites

Our Sites may contain links to other websites that may offer information of interest to you. Unless indicated otherwise, this Online Privacy Policy does not apply to those websites, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or share your personal information. GeoBlue is not responsible for the content or privacy practices of linked websites that it does not control.

Analytics and Marketing

We may use third-party technology to collect and use data in connection with interest-based advertising. These ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from our Sites and elsewhere on the Internet and use that information to provide advertising services to us, including targeted interest-based advertisements delivered over time and across online services and devices.

We may use certain web analytics and marketing services to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. Through these analytics and marketing services, we may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to create a profile of you, measure your interests, detect your demographics, detect your general location, personalize content and deliver advertisements based on your engagement online and with our Sites.

To find out more about how these analytics services manage the privacy of information in conjunction with delivering ads online and how to opt out of information collection by these networks, visit www.youradchoices.comopens in a new window and www.networkadvertising.orgopens in a new window.

Please note that we do not control how other parties manage their opt-out processes.


GeoBlue takes reasonable measures to protect personal information collected through the Sites from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. For example, when registering as a GeoBlue member or when requesting, accepting, or reviewing medical appointments, you will use the GeoBlue secure server. Through encryption, the personal information that users enter, including credit card numbers and social security numbers, cannot be read easily as the personal information travels over the Internet. Nevertheless, transmission via the Internet and online digital storage are not completely secure, so we cannot guarantee the security of your personal information collected through our Sites.

You are responsible for maintaining the confidentiality of your GeoBlue account password. Never share your GeoBlue password with anyone you do not want to access your account, and inform GeoBlue of any need to deactivate an account or password. If you have a security concern about your account, contact GeoBlue by email at opens in a new window or by phone at +1 (855) 282-3517.

Your Choices

You have the opportunity to opt out of receiving communications from GeoBlue in various places on our Sites. You also may review and request changes to your personal information that GeoBlue has collected by emailing us at opens in a new window. You also may mail your request to the following postal address:

Worldwide Insurance Services
c/o Customer Service
933 First Avenue
King of Prussia, PA 19406

Children's Privacy

GeoBlue's Sites are not directed to children, and GeoBlue does not knowingly collect personal information from children under the age of 13. If we learn that we have received personal information from a child under the age of 13 through our Sites, we will delete the information in accordance with applicable law.

California Residents

View GeoBlue's California Privacy Rights Notice.

Information for Users Outside the United States

If you are visiting GeoBlue’s Sites from outside the United States, please be aware that personal information we obtain about you may be processed in the United States or in other countries. By using our Sites, you acknowledge your personal information may be transferred to and processed in countries outside your own. Please be aware that the data protection laws and regulations that apply to your personal information in other countries may differ from the laws where you are located.

View GeoBlue's European Union GDPR Privacy Notice.

Policy Updates

This Online Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve. We display an effective date on the policy in the upper right corner of this Online Privacy Policy so that it will be easier for you to know when there have been material changes. Your continued use of the Sites following the posting of changes to the Online Privacy Policy will mean that you accept those changes.


If you have questions about this Online Privacy Policy or about GeoBlue’s handling of your personal information, please contact us by email at opens in a new window or by phone at +1 (855) 282-3517.